Private · Ryan Trutch · Pole Position / Immersive Esports · Articulate

The Email Audit /

Every email to a prospect, 12 months back: sent, answered, chased, closed, died. The mailbox is the pipeline record.

What this is: the audit of your selling — every email to a prospect, both lines, 12 months back. What got sent, when, what got answered, what got chased, what closed, by whom, and where the rest died. Events leads arrive by email (your words, Friday) — so this mailbox IS the pipeline record.

The audit

Prospect threads

What got sent, when, what closed, by whom, where deals died. 12 months.

Blocked on

Mailbox access

Delegate or export: info@ + ryan@ + the girls' sent folders. 5 minutes.

Pays into

Tracker + reactivation

Historical baseline loads the quote tracker; ghosted quotes become campaign one.

The questions it answers

QuestionWhy it matters
What got sent, whenEvery outbound to a prospect, timestamped: first reply, quote, follow-ups. The real cadence, not the remembered one.
How fast the first reply wentResponse lag is the #1 conversion killer on inbound. We measure it per thread, per person.
How many follow-ups before silenceMost deals die after one unanswered email. The count tells us where the engine's auto-chase goes.
What closed, by whomWon threads: who ran them, what the winning sequence looked like, time-to-close. That pattern becomes the playbook.
Where the rest diedQuoted-then-ghosted is recoverable revenue. Every dead thread with a quote in it feeds the reactivation list.
Who actually owns each accountinfo@, ryan@, jonelyn@ — three identities, one buyer. The audit maps every thread to a human owner.

The output

A thread-by-thread table: prospect · line (events/hardware) · first contact · first reply lag · quote sent (value, date) · follow-ups · outcome · owner · last touch. It loads straight into the quote tracker as the historical baseline, and the quoted-but-ghosted rows become the first reactivation campaign. This is the same Extract-Enrich-Re-engage shape as the Paul build, run on the mailbox.

What it needs

AccessHowTime
Events mailboxGoogle Workspace: delegate access or a Takeout export of [email protected] + [email protected] sent/received5 min to grant
Shop mailSame for [email protected]5 min
The girls' threadsTheir sent folders cover the follow-up record; pairs with the WhatsApp audit5 min
Status: queued, week 1, blocked only on access. Grant it and the thread table lands within 48 hours.

Footnote — technical posture (already checked, 10 Jun)

While outside: p-1.me mail posture is decent (strict SPF, DMARC monitoring on); immersive-esports.net is spoofable (neutral SPF on a legacy host record); the shop domain claims two mail systems at once — a deliverability coin-flip for order emails. A Zoho Campaigns install and a parallel Microsoft 365 tenant also showed up in DNS — both questions for the inside pass. Fixes are 30 minutes of DNS, scheduled week 1.

ARTICULATE · POLE POSITION AUDIT PROGRAMME · 10 JUN 2026