Private · Ryan Trutch · Pole Position / Immersive Esports · Articulate

The Audit Programme /

Five audits done or part-done. Six queued, in audit order. Each one feeds the engine. None is a report for a drawer.

Done

Done 5 Jun

Website & digital estate

Three sites scraped page by page. Stack fingerprint. Conversion paths. The $27k answer.

Done 5–10 Jun

Social audit + database

9+ channels reviewed. Hard numbers, comparison set, avatars. LinkedIn export pending.

Done 10 Jun

Market sweep + competitor pages

45 named companies, floor prices, the three GCC gaps — with screenshots of who's winning.

Done 10 Jun

Search, rankings & AI

10 buyer queries probed live. You own sim terms; invisible on every corporate-budget term.

Done 10 Jun · footnote

Email technical posture

SPF/DMARC/MX checked, fixes scheduled week 1. The real email audit is queued below.

Queued · the engine

The proposal 🔒

Deliverables, steps, dashboard, toolset, the deal. Behind the password.

Next — in audit order

#AuditWhat it coversNeeds
1Quote & pipelineEvery quote, 12 months back: sent, chased, won, lost, ghosted. Values, ages, response times. The leak you already feel, measured.Email + WhatsApp export WEEK 1
2WhatsApp — the two girlsResponse times, missed messages, drop-offs, tone, quote follow-through on the live channel. The single fastest fix in the business.Add me to the WhatsApp WEEK 1
3Database & contactsThe 10,000 phone contacts + every list in email, Zoho and Shopify. Dedupe, enrich, segment.Contacts export WEEK 2
4Email — the prospect threadsEvery email to a prospect, 12 months: what got sent, when, first-reply lag, follow-ups, what closed and by whom, where deals died. Loads the tracker, feeds reactivation.Mailbox access WEEK 1
5GA4 & tracking — inside halfConversion events, audiences, what's actually measured vs what matters.GA4 viewer access
6AI visibility baseline10 buyer questions to ChatGPT / Perplexity / Gemini / Claude, scored: named, linked, or invisible.Nothing — first run free
7Content & footage inventoryEvery photo, recap film and clip you own, catalogued for the content engine.Drive/folder access
8Reviews & reputationThe 4.8★/74 plus everything unclaimed on Maps and TripAdvisor.Nothing
9Pricing & marginPer-tier margins against the sweep's floor prices. 80% at an eighth of volume says there's more.An hour with you
10Brand consistencyOne system across site, deck, rigs, trailer, invoices. Mostly solved by the rebuild.
11AI & tooling (monthly ladder)What you and the girls used, what to install next. Repeats monthly.30 min/month

Everything above feeds the engine in the Competitors proposal. Nothing is a report for a drawer.

ARTICULATE · POLE POSITION AUDIT PROGRAMME · 10 JUN 2026